Researcher, strategist, and award-winning storyteller Nagham Wehbe (she/her/hers) brings a diverse background professionally, academically, and culturally. Based in ACG’s Los Angeles location, Wehbe serves as the Research Practice Leader and supports all ACG practice areas with market research, data analysis, financial modeling, survey and interview design, and translation of data into actionable business recommendations for cultural organizations.

As a researcher and strategist, she utilizes qualitative and quantitative data (primary and digital) to identify trends and deliver compelling recommendations to clients. Her areas of expertise include audience engagement trends, brand visibility, and program competitiveness. Prior to joining ACG, she operated as a researcher with CBS, 20^th Century Studios, Hallmark Channel, and Freemantle Productions. Wehbe utilized her storytelling skills to adapt to the stage and direct Confessions of an Arab Woman, based on the memoir of journalist and human rights activist Joumana Haddad. Her production won the Encore Producers’ Award at the Hollywood Fringe Festival in 2017. She has also directed cultural events and facilitated educational programs with various organizations and nonprofits in California.

Wehbe received a bachelor’s degree in radio, television, and film from California State University, Fullerton and a master’s degree in communication management from the University of Southern California. She has earned certificates pertaining to unconscious bias, diversity, and inclusion from LinkedIn; Marketing Essentials and Change Management from Harvard Business; and is also a certified coach and workshop facilitator. Wehbe is fluent in Arabic.