Speaking at Opening Plenary: Run It Like a Business

Hailed as “the Steve Jobs of classical music” (Observer), Aubrey Bergauer is known for her customer-centric, data-obsessed pursuit of changing the narrative for the arts. A “dynamic administrator” with an “unquenchable drive for canny innovation” (San Francisco Chronicle), she’s held offstage roles at major institutions and as chief executive of the California Symphony.

Bergauer helps organizations and individuals transform from scarcity to opportunity, make money, and grow the base of fans and supporters. Her ability to cast and communicate vision moves large teams forward and brings stakeholders together, earning “a reputation for coming up with great ideas and then realizing them” (San Francisco Classical Voice). Her work and leadership has been covered in national publications, and she is a frequent speaker inside and outside the arts. With a track record for strategically increasing revenue and relevance, leveraging digital content and technology, and prioritizing diversity and inclusion on stage and off, Bergauer sees a better way forward for classical music and knows how to achieve it.

In her new book, Run It Like a Business, Aubrey Bergauer reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. Her book is now available for purchase in stores and online and she will be signing copies at the conference. Click here to buy your copy today.

Connect with Aubrey on LinkedIn or Instagram. Learn more about Aubrey Bergauer here.