Jeff comes by his production abilities naturally, having grown up in the business. He was eight years old when his family moved from Missouri to South Carolina to start The Carolina Opry. In those early days, he pitched in by carrying ice to concessions stands and props to cast members. After completing his college degree in Chicago, Illinois, he moved back to Myrtle Beach and joined the family business. He is executive vice president and acts as producer and director under his father as well as taking a seat on the company’s advisory board.

Jeff is an avid sports fan and enjoys spending time with his children, Evie and Walker.