Aida has been Chris’ co-producer and creative partner in life and work for nearly 30 years. Their partnership includes a decade of touring and work experience with Cirque du Soleil (CDS) as well as fifteen years running their own company, Cirque Mechanics. Aida worked for CDS sponsor AT&T, implementing their multi-million dollar sponsorship agreement on tour, which included product placement, sales staff training and supervision of special sales promotions. She also worked as a Box Office Supervisor and House Manager for CDS, where she trained and managed a staff of sixty and implemented customer service policies, helped develop and revise training manuals and VIP Package tests.
Thanks to her experience with CDS, Aida has an appreciation for the business and a passion for the circus arts. She currently manages the day-to-day operations of Cirque Mechanics and family with poise, she is a creative force and a stabilizing influence. Aida’s education and background in direct marketing allows her to use a targeted message approach in the development of the company’s website and social media presence. As a mother of three boys, Aida is an avid supporter of the educational component and community outreach programs offered by Cirque Mechanics. She has written the education outreach support materials and study guides, as well as developed the structure of the educational workshops. Aida, who is a native of Puerto Rico, feels most at home near the ocean. She recently began freelance writing for CityLife Publications and hopes to one day publish that elusive next great American novel.