Speaking at Virtual Engagement in a Post-Pandemic Environment

An accomplished nonprofit leader whose clarity of vision and innovation have helped dozens of organizations achieve significant growth, Catherine Heitz New has two decades of experience in the nonprofit sector. Catherine has consulted with organizations across the country to conduct successful annual, capital, endowment and major gift campaigns. Her coaching approach blends active learning with guided implementation of best practices to realize immediate results while building long-term capacity.

Prior to joining RSC, Catherine served as the Chief Advancement Officer and Deputy Director of the country’s first arts council in Winston-Salem, North Carolina. She led The Council’s successful Comprehensive Campaign for the Arts, raising more than $30 million to build the Milton Rhodes Center for the Arts; founded The Arts Council Endowment Fund; and established Winston-Salem as The City of Arts & Innovation through a public-private branding initiative.

Prior to The Council, Catherine worked with the City of Charleston Mayor’s Office of Cultural Affairs, PURE Theatre, and as a consultant to various nonprofits, including colleges, community foundations, professional development groups, and arts organizations. An expert in advocacy and government relations, Catherine has secured local, state, and federal funds for the arts including grants and dedicated revenue streams. Highlights include increasing allocations for the North Carolina Arts Council, securing federal Department of Transportation funds for building projects, and enacting revenue-generating legislation on the local and state level.

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