As president and CEO of VISIT PHILADELPHIA®, Angela Val is charged with building Greater Philadelphia’s image, driving visitation, and boosting the economy through day and overnight leisure visitation. The tourism marketing agency’s work supports local businesses, creates jobs, generates taxes, and ultimately enhances residents’ quality of life.
Val, a recognized trailblazer within Philadelphia’s tourism and hospitality industry, brings more than two decades of destination-marketing experience to her role, which she assumed in June 2022.
Previously, Val was the chief operations officer at Tempest, an integrated marketing agency helping destination organizations and convention and visitors bureaus nationwide strengthen their local communities. She was responsible for establishing
policies that fostered company culture and vision and implementing business strategies.
In 2021, Val led Ready. Set. Philly! as executive director, initiating the yearlong collaborative initiative with the City of Philadelphia and the Greater Philadelphia Chamber of Commerce to reopen and reinvigorate the city’s economy following the COVID-19 pandemic. Before joining Tempest, Val served as deputy executive director of the Philadelphia 2016 Host Committee for the DNC and then as chief administration officer at the Philadelphia Convention & Visitors Bureau (PHLCVB), where she oversaw government and external affairs while managing day-to-day operations.
Val’s homecoming to VISIT PHILADELPHIA is a full-circle moment for her. She began her career at the organization in 1998 and worked her way up from executive assistant to the executive leadership team. Her efforts helped establish the organization as a powerhouse. Val was at the helm of some of its most successful campaigns and initiatives, including With Art Philadelphia, Philly 360, Philadelphia Neighborhoods, and the Visit Philadelphia Overnight Hotel Package. Val concluded her first tenure at VISIT PHILADELPHIA 2016 as chief external affairs officer. A Maryland native, Val moved to Philadelphia to attend Drexel University, where she received her bachelor’s degree. Thirty-one years later, she lives in Philadelphia and resides in Point Breeze with her husband, Joe.